Typography is a foundational element of the UM6P identity system. We use the clean, modern, and highly legible Poppins typeface to reflect our commitment to clarity, innovation, and academic excellence. Its geometric structure helps us communicate with precision while maintaining a contemporary and inclusive tone across all touchpoints.
Heavy
bold
medium
regular
Typography is first and foremost a tool for clarity. The way text is structured on a page guides the reader’s eye and creates hierarchy between ideas. Titles, subtitles, and body text each play a specific role: the title captures attention, the subtitle introduces context, and the body develops the message. Keeping this balance ensures that every piece of communication is both attractive and easy to read.
Consistency is key. Always use the same font family across all materials to reinforce recognition of the UM6P identity. Titles should be bold and visible, while subtitles and body text are lighter, with clear spacing to maintain readability. The alignment between different levels of text creates a sense of order and professionalism that reflects the university’s values.
Typography should support the message, not compete with it. Avoid overloading a page with too many styles or decorative effects. Instead, let the hierarchy of text sizes, weights, and spacing naturally guide the audience from the main idea to the details. This simplicity ensures that the focus remains on the substance—UM6P’s mission, achievements, and impact—while the form enhances the credibility of the message.
The role of UM6P in
Morocco and Africa
UM6P is orientated towards innovation, with a focus on African development.
The university is a center of excellence, committed to training a new generation of leaders that will build the Africa of tomorrow.
Center of Excellence
UM6P is orientated towards applied research and innovation, with a focus on African development.
The university is a center of excellence, committed to training a new generation of leaders that will build the Africa of tomorrow.
UM6P’s role is to act as a platform for scientific experimentation.
Never set loose line height/leading.
UM6P’s role is to act as a platform for scientific experimentation.
Never set a tight line height/leading.
UM6P’s role is to act as a platform for scientific experimentation.
Never use over kerned text.
UM6P’s role is to act as a platform for scientific experimentation.
Never justify text.