UM6P
Social Media
Guidelines

Your guide to impactful, aligned & strategic digital communication

social media
management

UM6P
Social Media
Guidelines

Your guide to impactful, aligned & strategic digital communication

social media
management

introduction

Why this Guide exists

At UM6P, social media is more than just communication — it’s where our vision, purpose, and values come to life in a global digital arena. This guide was created to empower every department, staff member, and stakeholder to align their digital efforts with the university's mission of innovation, leadership, and transformative impact across Africa and beyond.

Through clear frameworks, platform-specific tips, audience insights, and visual consistency rules, this guide ensures that our digital presence reflects the excellence, authenticity, and ambition that define UM6P.

Brand Platform

Our brand strategy acts as a pivotal framework, shaping our mindset, actions, and communications at UM6P. It embodies our identity and mission, guiding us towards achieving our goals and impacting Africa and the world positively.

Positionning

Become an innovator with UM6P, where we merge vision with action to transcend the boundaries of what’s conceivable. Our focus is on nurturing talents and ideas that drive progress and sustainable development.

Pillars

Our pillars are the core principles guiding how UM6P thinks, Pillars acts, andcommunicates, ensuring alignment with our mission of advancing knowledge and innovation.

Innovative Learning
Collaborative Environment
Inclusive Excellence
Strategic Connections

Pillars

Our pillars are the core principles guiding how UM6P thinks, Pillars acts, andcommunicates, ensuring alignment with our mission of advancing knowledge and innovation.

Innovative Learning
Collaborative Environment
Inclusive Excellence
Strategic Connections

Pillars

Our pillars are the core principles guiding how UM6P thinks, Pillars acts, andcommunicates, ensuring alignment with our mission of advancing knowledge and innovation.

Innovative Learning
Collaborative Environment
Inclusive Excellence
Strategic Connections

Priorities

Our priorities are strategic focus areas that drive UM6P’s efforts to achieve a unified vision, impacting education and development on a global scale.

Interdisciplinary Innovation
Global Engagement
Individual Empowerment
Idea and Impact Network

Priorities

Our priorities are strategic focus areas that drive UM6P’s efforts to achieve a unified vision, impacting education and development on a global scale.

Interdisciplinary Innovation
Global Engagement
Individual Empowerment
Idea and Impact Network

Priorities

Our priorities are strategic focus areas that drive UM6P’s efforts to achieve a unified vision, impacting education and development on a global scale.

Interdisciplinary Innovation
Global Engagement
Individual Empowerment
Idea and Impact Network

Personality

Our personality defines UM6P's distinctive voice, setting the tone and style of our communications, both visually and verbally, to uniquely express our institutional character.

Visionary
Limitless
Welcoming
Transformative

Personality

Our personality defines UM6P's distinctive voice, setting the tone and style of our communications, both visually and verbally, to uniquely express our institutional character.

Visionary
Limitless
Welcoming
Transformative

Personality

Our personality defines UM6P's distinctive voice, setting the tone and style of our communications, both visually and verbally, to uniquely express our institutional character.

Visionary
Limitless
Welcoming
Transformative

Overview

UM6P engages with our diverse community through multiple social media channels, tailored to reflect the university's culture and connect with different audience segments. All platforms maintain a consistent use of our handle, @UM6P, ensuring a unified brand voice across the social media landscape.

We use LinkedIn to share in-depth articles, success stories, and news on partnerships and collaborations, as well as to announce job opportunities and professional events. Our communication on LinkedIn is formal and professional, mirroring our stature as a leading academic and research institution.

Instagram

We share inspiring images, behind-the-scenes stories, and event highlights, emphasizing the beauty and innovation of our campus life. Our Instagram voice is one of inspiration and creativity, where we share the aspirational aspects of UM6P, from success stories to the impactful outcomes of our research.

Facebook

We create informative and emotionally engaging content that celebrates achievements, highlights community stories, and shares significant updates. Our Facebook page is where we emphasize the warmth and inclusivity of the UM6P community, making it a space for meaningful connections.

We share quick updates, highlight achievements, and disseminate thought leadership pieces. It serves as a crucial platform for engaging with industry leaders, alumni, and academic peers. Our tone on Twitter is professional yet approachable, aimed at leading and joining conversations in the sectors of education and research.

Youtube

We share a variety of video content, from lectures, live events, and seminars to student testimonials and detailed campus tours. Our videos are crafted to be both informative and engaging, focusing on storytelling to captivate and educate our audience.

Youtube

Tiktok

We highlight the lighter side of university life, including campus events, student initiatives, and innovative projects in an entertaining format. Our videos are lighthearted and humorous, designed to engage viewers by showcasing UM6P's personality and community spirit.

Tiktok

Social Media
Style

UM6P maintains a unified presence across various social media platforms through the handle @um6p, adapting to each platform’s unique rules, formats, and communities while ensuring a consistent voice and meaningful engagement.

Standardized handle

Entity Name Placement

Language

Emojis

Hashtags

Social Media
Guidelines

voice & tone

Editorial Guidelines

Be Insightful

Share knowledge and opportunities

Highlight UM6P's research and innovation leadership

Be Educational

Foster positive dialogue

Celebrate community achievements

Be Transparent

Represent UM6P accurately

Clearly distinguish personal views from official stance

Be Inclusive

Embrace diversity

Create welcoming online environments

Be Respectful

Maintain professional tone

Consider others' perspectives

Be Engaging

Use storytelling and interactive content

Connect with audience meaningfully

Be Innovative

Experiment with new communication formats

Stay ahead of digital trends

Be Consistent

Maintain coherent voice across platforms

Reinforce brand identity

Emotions we Communicate

Pride

Curiosity

Ambition

Launching a UM6P sub-account

For departments considering starting their social media channels, adherence to the following criteria is essential for success:

⦁ Obtain prior approval: No account may go live until the Communications & PR Office has reviewed and profile information, and launch plan.

⦁ Dedicated staffing: Assign at least one professional staff member with social media responsibilities included in their job description, ensuring continuity and quality of content.

⦁ Strategic alignment: Ensure social media efforts are part of the department's strategic communication plan, contributing to UM6P's overarching goals.

⦁ Active engagement: Commit to posting regularly, at least three times a week, to maintain a dynamic and engaging social media presence.

⦁ Institutional priorities: Use social media strategically to support recruitment, retention, enrollment, diversity, and other key university priorities.

Launching a UM6P sub-account

For departments considering starting their social media channels, adherence to the following criteria is essential for success:

⦁ Obtain prior approval: No account may go live until the Communications & PR Office has reviewed and profile information, and launch plan.

⦁ Dedicated staffing: Assign at least one professional staff member with social media responsibilities included in their job description, ensuring continuity and quality of content.

⦁ Strategic alignment: Ensure social media efforts are part of the department's strategic communication plan, contributing to UM6P's overarching goals.

⦁ Active engagement: Commit to posting regularly, at least three times a week, to maintain a dynamic and engaging social media presence.

⦁ Institutional priorities: Use social media strategically to support recruitment, retention, enrollment, diversity, and other key university priorities.

Launching a UM6P sub-account

For departments considering starting their social media channels, adherence to the following criteria is essential for success:

⦁ Obtain prior approval: No account may go live until the Communications & PR Office has reviewed and profile information, and launch plan.

⦁ Dedicated staffing: Assign at least one professional staff member with social media responsibilities included in their job description, ensuring continuity and quality of content.

⦁ Strategic alignment: Ensure social media efforts are part of the department's strategic communication plan, contributing to UM6P's overarching goals.

⦁ Active engagement: Commit to posting regularly, at least three times a week, to maintain a dynamic and engaging social media presence.

⦁ Institutional priorities: Use social media strategically to support recruitment, retention, enrollment, diversity, and other key university priorities.

Launching a UM6P sub-account

For departments considering starting their social media channels, adherence to the following criteria is essential for success:

⦁ Obtain prior approval: No account may go live until the Communications & PR Office has reviewed and profile information, and launch plan.

⦁ Dedicated staffing: Assign at least one professional staff member with social media responsibilities included in their job description, ensuring continuity and quality of content.

⦁ Strategic alignment: Ensure social media efforts are part of the department's strategic communication plan, contributing to UM6P's overarching goals.

⦁ Active engagement: Commit to posting regularly, at least three times a week, to maintain a dynamic and engaging social media presence.

⦁ Institutional priorities: Use social media strategically to support recruitment, retention, enrollment, diversity, and other key university priorities.

Launching a UM6P sub-account

For departments considering starting their social media channels, adherence to the following criteria is essential for success:

⦁ Obtain prior approval: No account may go live until the Communications & PR Office has reviewed and profile information, and launch plan.

⦁ Dedicated staffing: Assign at least one professional staff member with social media responsibilities included in their job description, ensuring continuity and quality of content.

⦁ Strategic alignment: Ensure social media efforts are part of the department's strategic communication plan, contributing to UM6P's overarching goals.

⦁ Active engagement: Commit to posting regularly, at least three times a week, to maintain a dynamic and engaging social media presence.

⦁ Institutional priorities: Use social media strategically to support recruitment, retention, enrollment, diversity, and other key university priorities.

Managing your online presence

⦁ Regularly monitor social media channels to manage and respond to feedback efficiently, maintain brand reputation, and ensure a respectful online community.

⦁ Use social media analytics tools to track engagement, reach, and audience growth. Insights gathered can inform content strategy adjustments for better performance.

Managing your online presence

⦁ Regularly monitor social media channels to manage and respond to feedback efficiently, maintain brand reputation, and ensure a respectful online community.

⦁ Use social media analytics tools to track engagement, reach, and audience growth. Insights gathered can inform content strategy adjustments for better performance.

Managing your online presence

⦁ Regularly monitor social media channels to manage and respond to feedback efficiently, maintain brand reputation, and ensure a respectful online community.

⦁ Use social media analytics tools to track engagement, reach, and audience growth. Insights gathered can inform content strategy adjustments for better performance.

Building an engaged audience through impactful content