Colors

Colors

Colors

Our primary colours palette has been specifically selected for its relationship to the architecture of the UM6P campus.

UM6P Primary Orange

Pantone 173

C 11, M 86, Y 97, K 01

R 215, G 73, B 42

#D7492A

UM6P Light Orange

Pantone 1645

C 00, M 68, Y 73, K 00

R 237, G 110, B 71

#ed6e47

UM6P Charcoal Black

Pantone 440

C 00, M 00, Y 00, K 92

R 59, G 59, B 60

#3b3b3c

UM6P White

Pantone —

C 00, M 00, Y 00, K 00

R 255, G 255, B 255

#ffffff

How Can I use these Colors in my Design ?

How Can I use these Colors in my Design ?

How Can I use these Colors in my Design ?

Orange
On White

Secondary Text on black would be

perfect for your design !

Numbers on UM6P Primary Orange

01

White
On Orange

Secondary Text on White would be

perfect for your design !

Numbers on UM6P Light Orange

02

Dark Grey On Light Orange

Secondary Text on Dark Grey would be

perfect for your design !

Numbers on UM6P Primary Orange

03

What colour is used for each pole?

What colour is used for each pole?

What colour is used for each pole?

Science & Technology

Dark Blue

Pantone 2728 C CMYK (approximate for print): C: 90% M: 79% Y: 0% K: 34%

hex: #1125A9

light Blue

Pantone 2727 C CMYK (approximate for print): C: 59% M: 38% Y: 0% K: 15%

hex: #5987DA

Light Green

Pantone 3248 C CMYK (approximate for print):C: 47%M: 0%Y: 15%K: 20% hex: #6ACCB2

Health

Dark green

Pantone 7716 C CMYK (approximate for print): C: 100% M: 0% Y: 55% K: 65%

hex:#00594C

Health

Dark green

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

light green

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Business & Management

Dark yellow

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

light yellow

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Humanities, Economics & Social Sciences

Dark purple

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

light purple

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Business & Management

Dark yellow

Pantone 1235 C CMYK (approximate for print): C: 0% M: 27% Y: 99% K: 8%

hex: #EAA902

Light yellow

Pantone 7404 C CMYK (approximate for print): C: 0% M: 18% Y: 75% K: 0%

hex:#FFD040

light purple

Pantone 701 C CMYK (approximate for print): C: 0% M: 57% Y: 32% K: 16%

hex: #D65C72

Humanities, Economics & Social Sciences

dark Purple

Pantone 207 C CMYK (approximate for print): C: 0% M: 75% Y: 58% K: 38%

hex: #9F2842

Can I use a different
shade of orange ?

Can I use a different shade of orange than the brand one?

Can I use a different shade of orange than the brand one?

If the banner or visual is institutional, using different shades is not permitted. However, for other elements within the ecosystem, variations in shades may be allowed. This applies strictly to the visual components, not the logo.

Which colors should I avoid using in my key visual or document?

Which colors should I avoid using in my key visual or document?

Which colors should I avoid using in my key visual or document?

flashy colors. And colors that doesn’t give enough contrasts in order to keep the key elements visible (like texts, logos…)

neon pink

neon yellow

neon blue

neon green

neon purple

Can I use gradients?

Can I use gradients?

⁠yes, just ensure a good contrasts in order to keep the key elements visible

logo :

logo :

The logo must always appear in monochrome:

White when on dark backgrounds
UM6P Dark Grey when on light backgrounds

Do not apply gradients, patterns, or effects to the logo.

Always ensure maximum visibility and clarity. Maintain clear space around the logotype.

text :

text :

Text should always appear in White or UM6P Dark Grey, depending on the background.

Use White text on dark backgrounds
Use Dark Grey text on light or soft backgrounds

Avoid using brand orange or accent tones for large bodies of text. Always prioritize legibility and contrast.

Yes, gradients are allowed and encouraged when used with intention.
Just ensure strong contrast to keep key elements (like text and logos) fully visible and accessible.

Gradients should enhance—not distract. Stick to UM6P’s official palette and ensure smooth transitions between approved tones.

Yes, gradients are allowed and encouraged when used with intention.
Just ensure strong contrast to keep key elements (like text and logos) fully visible and accessible.

Gradients should enhance—not distract. Stick to UM6P’s official palette and ensure smooth transitions between approved tones.

Yes, gradients are allowed and encouraged when used with intention.
Just ensure strong contrast to keep key elements (like text and logos) fully visible and accessible.

Gradients should enhance—not distract. Stick to UM6P’s official palette and ensure smooth transitions between approved tones.

colors :

colors :

UM6P’s palette is inspired by the geometry and architectural logic of the campus.
It expresses boldness, clarity, and openness.

Primary Palette:

UM6P Orange – Energy, movement, and progress

UM6P Black – Strength, authority, and precision

UM6P White – Openness and balance

Secondary & Functional Tones:

Secondary & Functional Tones:

Light Orange / Peach – Soft warmth for backgrounds

Grey scales – For subtle hierarchy and content segmentation

The gradient must comply with the UM6P graphic charter.
Avoid over-saturation or unauthorized tones.

FAQ / Tips

You are one

Step away to

Master The Brand.

You are one

Step away to

Master The Brand.

You are one

Step away to

Master The Brand.

Can I invent a new color?

✗ No. Always use the approved palette. Exceptionally, custom tones may be developed in collaboration with the brand team.

Can I invent a new color?

✗ No. Always use the approved palette. Exceptionally, custom tones may be developed in collaboration with the brand team.

My text isn’t very readable—what should I do?

My text isn’t very readable—what should I do?

Can I mix six different colors?

Can I mix six different colors?

Can I put yellow text on a white background?

Can I put yellow text on a white background?

I'm designing a poster related to health for example — which color should I use?

I'm designing a poster related to health for example — which color should I use?

Can I use orange for body text?

Can I use orange for body text?

Is black always acceptable for text?

Is black always acceptable for text?

What if the background is an image?

What if the background is an image?