Strategic Brand Architecture Structure for UM6P
Clarify, unify and scale the brand logic across UM6P's 176+ entities for better readability, governance, impact and communication.
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A Maturity Milestone
UM6P has entered a new phase of institutional maturity. Over the last 10 years, it has expanded from a single academic venture into a multidimensional ecosystem combining education, research, innovation, entrepreneurship, and community engagement.
Today, over 176 distinct entities operate within the UM6P umbrella — including schools, departments, labs, programs, centers, offices, platforms, and initiatives.
This reflects:
A rapid growth trajectory
A diversification of missions and functions
An ambition to lead at continental and global levels
But it also brings a critical challenge:
Brand fragmentation is limiting clarity, coherence, and strategic leverage.
Different entities present themselves with inconsistent naming, visual identity, governance visibility, or external messaging — reducing institutional readability and potential for synergy.
Hence, we propose a structured, integrated brand architecture, based on a deep mapping of all entities, analyzed by their nature, function, and strategic value.
Events
Purpose
UM6P organizes and hosts a wide array of events across its ecosystem. Events are a strong platform for engagement, visibility, and institutional storytelling. However, given the number and diversity of formats, a clearer structure is now necessary to ensure consistency and impact.
Two types of events are
identified:
Signature Events (Main UM6P happenings)
• Have their own visual identity (logo, colors, visuals)
• Must be co-branded with UM6P on all materials
Endorsed Events (by UM6P entities)
• Do not have a standalone logo
• Must include:
• Logooftheorganizingentity,co-brandedwithUM6P
• Eventtitleintegratedinastandardformatacrossmaterials
Why?
This ensures proper governance of the event ecosystem while maximizing brand equity.
