Welcome to
UM6P's Brand World

Welcom to

Brand Book Usage Explication

Empowering minds through clarity, creativity, and consistency. This digital guide is your compass to understanding and applying UM6P's brand identity across platforms and audiences.

social media
management

Brand
architecture

Download
templates

Off white

Hex 101010

RGB 23 100 85

PMS 1303 C

CMYK 0, 20, 0, 80

Black

Hex 101010

RGB 23 100 85

PMS 1303 C

CMYK 0, 20, 0, 80

Introduction

This portal offers a comprehensive overview of UM6P's visual and verbal brand system. It exists to help everyone—internal teams, partners, designers, and collaborators—embody our brand with coherence and confidence.

Typography

Our official typeface is Poppins. Not Arial, not Times, not “I found something nicer on my computer.” Just Poppins. Always.

Logo

Handle our Logo With Care - Everything You need to Know about the UM6P Logo usage.

Colors

Our colors represent Us - Learn how to use them !

Iconography

A good icon says a thousand words - We’ve got everything you need to keep your visuals speaking the same language.

Brand Assets

Explore our downloadable visual toolkit: Logos in all formats, Templates (PPT, Doc, Social), Photo libraries and backgrounds, Approved icon sets, Animation and video intros. Stay on-brand !

Logo

Our logotype is the cornerstone of our brand. It symbolizes precision, vision, and architectural strength—a nod to our campus designed by Ricardo Bofill.

Logo

Our logotype is the cornerstone of our brand. It symbolizes precision, vision, and architectural strength—a nod to our campus designed by Ricardo Bofill.

Images

Images should reflect UM6P’s bold, human-centered identity. Use authentic, high-quality photos that capture real moments, diverse people, and our innovative campus environment.

Images

Images should reflect UM6P’s bold, human-centered identity. Use authentic, high-quality photos that capture real moments, diverse people, and our innovative campus environment.

Fonts

Poppins is our official font family. Use it across all communication materials to ensure coherence. For digital platforms, web-safe equivalents may be used when necessary.

Fonts

Poppins is our official font family. Use it across all communication materials to ensure coherence. For digital platforms, web-safe equivalents may be used when necessary.

Visual Asset Kit

From dynamic presentations to compelling print designs, our asset kit equips you with the elements to build impactful, aligned content.

Visual Asset Kit

From dynamic presentations to compelling print designs, our asset kit equips you with the elements to build impactful, aligned content.

Icons

Our icon suite supports clear storytelling. Use approved icons to elevate understanding and reinforce brand tone.

Icons

Our icon suite supports clear storytelling. Use approved icons to elevate understanding and reinforce brand tone.

Videos

Our audiovisual content embodies the UM6P spirit: bold, progressive, and human-centric. Use brand intros and transitions from the asset library to keep consistency.

Videos

Our audiovisual content embodies the UM6P spirit: bold, progressive, and human-centric. Use brand intros and transitions from the asset library to keep consistency.

Social Media

Social media is our stage to inspire, educate, and engage. Every interaction reflects UM6P's identity—visionary, inclusive, and transformative.

Social Media

Social media is our stage to inspire, educate, and engage. Every interaction reflects UM6P's identity—visionary, inclusive, and transformative.

Backgrounds

Visuals matter. Use approved backgrounds to maintain visual coherence across presentations, videos, and digital screens. Choose light or dark tones depending on the context.

Backgrounds

Visuals matter. Use approved backgrounds to maintain visual coherence across presentations, videos, and digital screens. Choose light or dark tones depending on the context.

Need a specific Asset?

Wondering about how to use our Logo, font or colours? Our team is here to help ! Contact us at Studio@um6p.ma

Need design feedback?

Our AI is here to help

Submit your design now!

Need design feedback?

Our AI is here to help

Submit your design now!

Introduction

Introduction

Introduction

Brand Assets

Need a specific Asset?

Need a specific Asset?

Need a specific Asset?

Contact Us