Brand Architecture
This category includes all administrative, strategic, and operational entities of UM6P that function as
the institutional backbone of the university
On Light Background
On Orange Background
On Dark Background
Standardized handle
Entity Name Placement
Language
emojis/Emblems
No division within this category is authorized to develop or use a standalone logo, alternate mark, or any customized color scheme.
Any attempt to individualize these entities visually undermines the coherence and strength of UM6P’s institutional brand.
Consistent UM6P logo lock-up
Sub-branded titles clearly beneath the masterbrand
Visual hierarchy respected
No competing identities
Academic schools and research centers are the core intellectual pillars of UM6P. They deliver the university’s mission through :
Teaching and research excellence, National and international visibility, Partnerships, rankings, publications, and talent recruitment.
Unlike institutional divisions, these entities interact with global and local external audiences and therefore require a distinct yet connected identity. These entities must carry their own names and visibility while maintaining clear visual alignment with UM6P.
The signature red architectural square in the UM6P logo is a mandatory anchor, ensuring immediate recognition of institutional belonging.
On Light Background
On Cluster Color’s Background
On Orange Background
What colour is used for each pole?
Science & Technology
Dark Blue
Pantone 2736 C
C 99, M 93, Y 00, K 00 R 17, G 37, B 169
Web #1125a9
light Blue
Pantone 2736 C
C 99, M 93, Y 00, K 00 R 17, G 37, B 169
Web #1125a9
School creating its own stand-alone logo
Altering UM6P letter colors
Adding icons or unrelated illustrations
Replacing cluster color arbitrarily
Use lockup with UM6P and vertical separator
Keep UM6P red square fixed
Use only designated typography and separator
Follow official color mapping strictly
Logo Logic
Mandatory Symbol
Orientation Clarity
Belonging Signal
First Option
This is just an example.
the accridited schools may have some liberty in creating their own identity/symbol as long as it fits inside the box dedicated
Seconde Option
This is just an example.
the accridited schools may have some liberty in creating their own identity/symbol as long as it fits inside the box dedicated
UM6P Block
Vertical Divider
Initiative Identity
Mandatory Square Reminder
Use a logo without UM6P anywhere
Place UM6P under or behind the initiative logo
Break visual proportions
Detach the initiative fully from its parent identity
Always include the UM6P block in the endorsed model
Keep UM6P first, clearly structured to the left
Follow the construction grid and spacing rules
Use the red square element to maintain brand DNA