Brand Architecture

Brand Architecture

Brand Architecture

Brand Architecture

Guidelines

Guidelines

Corporate Core –
Masterbrand & Institutional Divisions

Corporate Core –
Masterbrand & Institutional Divisions

Corporate Core –
Masterbrand & Institutional Divisions

This category includes all administrative, strategic, and operational entities of UM6P that function as

the institutional backbone of the university

On Light Background

On Orange Background

On Dark Background

The Architecture
of the Corporate
Core Logo

The Architecture
of the Corporate
Core Logo

The Architecture
of the Corporate
Core Logo

Do not require individual market visibility — they exist to support UM6P, not to represent themselves;

• Are not consumer- or partner-facing brands;

• Reinforce the institutional credibility of UM6P through consistency and unity;

• Represent functional centers of excellence, contributing to the mission of empowering Africa through science, innovation, and education.

Do not require individual market visibility — they exist to support UM6P, not to represent themselves;

• Are not consumer- or partner-facing brands;

• Reinforce the institutional credibility of UM6P through consistency and unity;

• Represent functional centers of excellence, contributing to the mission of empowering Africa through science, innovation, and education.

Standardized handle

Entity Name Placement

Language

emojis/Emblems

Standardized handle

Entity Name Placement

Language

emojis/Emblems

Standardized handle

Entity Name Placement

Language

emojis/Emblems

Incorrect Practice

Incorrect Practice

Incorrect Practice

No division within this category is authorized to develop or use a standalone logo, alternate mark, or any customized color scheme.

No division within this category is authorized to develop or use a standalone logo, alternate mark, or any customized color scheme.

No division within this category is authorized to develop or use a standalone logo, alternate mark, or any customized color scheme.

Any attempt to individualize these entities visually undermines the coherence and strength of UM6P’s institutional brand.

Any attempt to individualize these entities visually undermines the coherence and strength of UM6P’s institutional brand.

Any attempt to individualize these entities visually undermines the coherence and strength of UM6P’s institutional brand.

Correct Practice

Correct Practice

Correct Practice

Consistent UM6P logo lock-up

Consistent UM6P logo lock-up

Consistent UM6P logo lock-up

Sub-branded titles clearly beneath the masterbrand

Sub-branded titles clearly beneath the masterbrand

Sub-branded titles clearly beneath the masterbrand

Visual hierarchy respected

Visual hierarchy respected

Visual hierarchy respected

No competing identities

No competing identities

No competing identities

Academic Schools & Research Centers

Academic Schools & Research Centers

Academic schools and research centers are the core intellectual pillars of UM6P. They deliver the university’s mission through :

Teaching and research excellence, National and international visibility, Partnerships, rankings, publications, and talent recruitment.

Unlike institutional divisions, these entities interact with global and local external audiences and therefore require a distinct yet connected identity. These entities must carry their own names and visibility while maintaining clear visual alignment with UM6P.

The signature red architectural square in the UM6P logo is a mandatory anchor, ensuring immediate recognition of institutional belonging.

On Light Background

On Cluster Color’s Background

On Orange Background

What colour is used for each pole?

Science & Technology

Dark Blue

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

light Blue

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Light Green

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Medical & Paramedical

Dark green

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Medical & Paramedical

Dark green

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

light green

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Business & Management

Dark yellow

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

light yellow

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Humanities, Economics & Social Sciences

Dark purple

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

light purple

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Business & Management

Dark yellow

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Light yellow

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

light purple

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Humanities, Economics & Social Sciences

dark Purple

Pantone 2736 C

C 99, M 93, Y 00, K 00 R 17, G 37, B 169

Web #1125a9

Incorrect Practice

Incorrect Practice

Incorrect Practice

School creating its own stand-alone logo

School creating its own stand-alone logo

School creating its own stand-alone logo

Altering UM6P letter colors

Altering UM6P letter colors

Altering UM6P letter colors

Adding icons or unrelated illustrations

Adding icons or unrelated illustrations

Adding icons or unrelated illustrations

Replacing cluster color arbitrarily

Replacing cluster color arbitrarily

Replacing cluster color arbitrarily

Correct Practice

Correct Practice

Correct Practice

Use lockup with UM6P and vertical separator

Use lockup with UM6P and vertical separator

Use lockup with UM6P and vertical separator

Keep UM6P red square fixed

Keep UM6P red square fixed

Keep UM6P red square fixed

Use only designated typography and separator

Use only designated typography and separator

Use only designated typography and separator

Follow official color mapping strictly

Follow official color mapping strictly

Follow official color mapping strictly

Branding Model:
Endorsed Brand
Architecture

Branding Model:
Endorsed Brand
Architecture

Logo Logic

Logo Logic

Logo Logic

Mandatory Symbol

Mandatory Symbol

Mandatory Symbol

Orientation Clarity

Orientation Clarity

Orientation Clarity

Belonging Signal

Belonging Signal

Belonging Signal

First Option

This is just an example.

the accridited schools may have some liberty in creating their own identity/symbol as long as it fits inside the box dedicated

Seconde Option

This is just an example.

the accridited schools may have some liberty in creating their own identity/symbol as long as it fits inside the box dedicated

Social & Strategic
Initiatives

Social & Strategic
Initiatives

Social and strategic initiatives such as SEI, StartGate, ASARI, 1337, or Smart Healthcare City:

Do not correspond to classic academic structures, yet they are essential to UM6P’s mission of impact and transformation.

Operate often in multi-actor environments (startups, NGOs, local communities, think tanks).

Require strong identity and visibility, while remaining linked to UM6P as the backbone of credibility, ethics, and vision.



These initiatives are branded in a way that highlights their autonomy and mission while maintaining a visible and structural link to UM6P via a shared visual DNA: the red architectural square, the spatial logic, and a clearly endorsed layout.

Social and strategic initiatives such as SEI, StartGate, ASARI, 1337, or Smart Healthcare City:

Do not correspond to classic academic structures, yet they are essential to UM6P’s mission of impact and transformation.

Operate often in multi-actor environments (startups, NGOs, local communities, think tanks).

Require strong identity and visibility, while remaining linked to UM6P as the backbone of credibility, ethics, and vision.



These initiatives are branded in a way that highlights their autonomy and mission while maintaining a visible and structural link to UM6P via a shared visual DNA: the red architectural square, the spatial logic, and a clearly endorsed layout.

Composition Structure Initiatives

Composition Structure Initiatives

UM6P Block

UM6P Block

UM6P Block

Vertical Divider

Vertical Divider

Vertical Divider

Initiative Identity

Initiative Identity

Initiative Identity

Mandatory Square Reminder

Mandatory Square Reminder

Mandatory Square Reminder

Research Institutes,
Labs...

Research Institutes,
Labs...

Violations to Avoid

Violations to Avoid

Incorrect Practice

Incorrect Practice

Incorrect Practice

Use a logo without UM6P anywhere

Use a logo without UM6P anywhere

Use a logo without UM6P anywhere

Place UM6P under or behind the initiative logo

Place UM6P under or behind the initiative logo

Place UM6P under or behind the initiative logo

Break visual proportions

Break visual proportions

Break visual proportions

Detach the initiative fully from its parent identity

Detach the initiative fully from its parent identity

Detach the initiative fully from its parent identity

Correct Practice

Correct Practice

Correct Practice

Always include the UM6P block in the endorsed model

Always include the UM6P block in the endorsed model

Always include the UM6P block in the endorsed model

Keep UM6P first, clearly structured to the left

Keep UM6P first, clearly structured to the left

Keep UM6P first, clearly structured to the left

Follow the construction grid and spacing rules

Follow the construction grid and spacing rules

Follow the construction grid and spacing rules

Use the red square element to maintain brand DNA

Use the red square element to maintain brand DNA

Use the red square element to maintain brand DNA